Built for the first ten days
A correctly priced home does most of its work in the first ten days, while it has the market's full attention. That is when the best offers come.
Pricing from real sales on your street, a full marketing campaign, and two negotiators on every offer.
Your price is decided twice: by the campaign that decides how many buyers see your home, and at the offer table. You get both of us on both, for what one agent charges.
The negotiator
Ryan Featherstone
Studied psychology at Western. Ryan leads pricing, marketing and every negotiation, and reads the person behind each offer.
The strategist
Paul Sadler
A construction background. Paul sees the renovation and redevelopment potential in your home, and makes sure buyers see it too.
commission The same you would pay a single agent, with two networks of buyers and two phones that get answered.
Free home evaluation
Not an instant algorithm guess. Ryan and Paul price it by hand from what has actually sold on your street, and it is back with you within one business day.
Free, private, and no obligation. Prefer a few quick questions first?
The full campaign on every home. Not a tier, not an upgrade, and not something we add after two quiet weeks.
Live on launch day
Shot by someone who does this for a living. Your listing gets about three seconds to earn a click on a buyer's phone, and the first photo is the whole pitch.
An honest room by room walkthrough of what to change, what to pack early, and what is not worth your money. Most of the best jobs cost a weekend, not thousands.
Your home in the feeds where local buyers spend their evenings, plus paid campaigns aimed at the people most likely to want it. You get the reach numbers, not a promise of exposure.
Before it goes public, your home goes to the buyers already working with us and the agents we deal with every week. Two agents means two networks.
With two of us, showings never wait on one calendar. You hear what buyers said within a day, and get a straight update every week, including the quiet ones.
A full comparable analysis for your street and your kind of home, not an average across the postal code. The number is set to draw a crowd, because competition is what moves the final price.
A correctly priced home does most of its work in the first ten days, while it has the market's full attention. That is when the best offers come.
Every week you see the reach, the clicks and the showing activity. If a photo or the price is not pulling its weight, you hear it early enough to fix it.
We tour your home together: what will add value before listing, what will not, and roughly what the market will pay.
A comparable analysis for your specific street sets the number, so the first ten days do the heavy lifting.
Photos, floor plans, video, social and paid all go live together, usually one to two weeks after the walkthrough.
Showings never wait on one calendar, and you hear what buyers said within a day.
Every offer gets two reads before you respond. Then conditions, paperwork and lawyers, right through to closing day.
5.0 on Google, from 69 reviews“The pictures, video and brochures of our home were top notch quality. I am a very picky client and I would not trust any one but Ryan.”
“He did his research and presented a comprehensive multi-channel marketing plan. He prepped and executed while keeping my parents totally informed every day.”
“He looked after all the paperwork, marketing, open houses, showings, closing details and much more.”
“He communicates and brings us up to speed on all the details, and is very market-driven.”
The same as selling with one.
That is the whole reason we became a team rather than two competitors. Commission in Ontario is negotiable and always has been, so the number is a conversation, and you get it in writing before you sign anything.
Compare what sits underneath the percentage, too. Photography, video and paid advertising are line items some brokerages bill separately.
Not a tier, and not an upgrade.
If yours is not here, it is not a silly one. Call and ask it: 548 290 8289.
The same as selling with one. That is the whole reason we became a team rather than two competitors. Commission in Ontario is negotiable and always has been, so the number is a conversation rather than a rate card, and you get it in writing before you sign anything. What you should compare is not just the percentage but what is included underneath it, because photography, video and paid advertising are line items some brokerages bill separately.
It swings with the season, the price band and the street, which is why we will not hand you a headline number that flatters us. What is consistent is that a correctly priced home does most of its work in the first ten days, while it still has the market's full attention. A home that sits is almost always telling you something about the price or the photographs, and we would rather say that in week two than week nine.
Less than most people expect, and rarely the expensive things. Paint, light, decluttering and a tidy exterior return more per dollar than a new kitchen ever will, and half of what people plan to renovate before selling is money they will not get back. That is exactly what the first walkthrough is for. We go room by room and tell you what is worth doing, what to pack early, and what to leave completely alone.
For the showing itself, yes. Buyers will not open a closet or say what they really think with the owner standing in the hallway, and the honest reactions are the ones we need to hear back. Beyond that, showings are booked around your life rather than ours, and with two agents there is nearly always one of us free. If you have pets, small children or shift work, say so early and we build the schedule around it.
This is the situation two agents were made for. The hard part is never the selling or the buying on its own, it is making the two closing dates meet without carrying two mortgages or ending up with nowhere to go. One of us runs your sale while the other works the purchase, both of us are in the same conversation about timing, and it is still one commission. Start with what your current home is worth, because that number sets everything else.
Then we sit down and look at why, with the actual numbers in front of us. Views, saves, showings booked and what buyers said. Those four tell you whether the problem is the photographs, the price or the property itself, and each one has a different fix. What we will not do is quietly let a listing expire and blame the market. You also get an end date, so nobody is locked into something that is not working.
No. An evaluation costs nothing and signs you up for nothing. Plenty of people ask, find out, and then do nothing about it for two or three years, which is a completely normal reason to be here. We would rather be the people you already know when you are ready than the people who chased you when you were not.
Want the number first?
Ready when you are
Your message goes to both of us. One of us will reply within one business day, with a straight answer and no pressure.
Thank you. Your message is in both of our inboxes, and one of us will reach out within one business day.
Ryan and Paul
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Ryan and Paul answer their own phones. Call now, or leave your number and we will come to you.
Call 548 290 8289St. Thomas, Port Stanley and London, Ontario
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We prepare every evaluation by hand from recent sales on your street.
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